has a story...
ABOUT Zolo Group, LLC
Zolo Group is a fresh new take on brand marketing and communications. For a brand to be successful and impactful, it needs to represent trust and establish strong relationships with both customers and employees.
Being authentic and transparent about who you are as a company, what you stand for, how you contribute to local communities, how you engage with your employees, clients and consumers is the benchmark for building brand trust and credibility.
Brand loyalty isn't what it used to be. Brands need to connect to their audience in a more personal, direct way. How a brand identifies itself is what builds reputation and leads to strong loyalty from customers.
Zolo Group works with a consortium of talented, multi-industry experts who advise, strategize, and implement brand marketing and communications programs through authentic, data-driven content.
We specialize in working with start-ups to create and introduce new brands in emerging markets, as well as older businesses looking to refresh and modernize their brand. We will advise your team and help you tell your story in your voice, across multiple platforms, and ultimately enhancing brand reputation.
About our Founder
Giavanna Palazzolo (Gia)
Zolo Group, LLC
Giavanna Palazzolo has spent over 25 years in the field of corporate brand marketing and communications and is the president and founder of Zolo Group, LLC, helping businesses build brand awareness and reputation through strategic storytelling.
Ms. Palazzolo has worked with companies like Ford Motor Co., Visteon Corporation, General Motors, Cars.com, and Verizon Connect in strategic brand marketing and brand reputation building, internal communications, and employee engagement. She has managed program teams on a global scale in the U.S., U.K., Europe, South Africa, and Southeast Asia markets in manufacturing, engineering, change management, and corporate social responsibility.
Prior to forming her own independent consulting business, Palazzolo was the Vice President at FleishmanHillard for the agency’s General Motors Corporate Communications account where she led an embedded communications team at GM headquarters specializing in crisis and issues management, social media brand communications, thought leadership, senior executive communications, and project management.
She was also a senior communications consultant and acting Senior Director at Cars.com, where she led communications operations and provided strategic counsel to C-Suite leadership through the company’s IPO, launching the new independent brand story and positioning Cars.com as a leading tech business in the online automotive retail marketing space.
Palazzolo also led strategic communications, public relations, and internal communications at Fleetmatics, now Verizon Connect, where she launched a global, multi-language intranet and led brand communications and product awareness campaigns in the U.S., Mexico, and Ireland until the company’s acquisition by Verizon in 2017.
She was previously the regional account team leader at Weber Shandwick Thailand for General Motors (Thailand) Ltd. and Chevrolet Sales (Thailand) Ltd., based in Bangkok, and was responsible for the operational and strategic leadership of the account. She served as senior counsel developing communications strategy, leading product launch campaigns, conducting executive media training and thought leadership campaigns, directing client crisis and issues communications. She also led a team of editorial story miners and content development staff and led the GM International Operations News Bureau pilot program, serving as the Editorial Director overseeing key emerging markets including Southeast Asia, Africa, Middle East, India, and Korea.
Palazzolo graduated from Madonna University in Livonia, Michigan, with a B.A. Journalism, and has worked as a freelance consultant for several industries in Detroit and Chicago, including retail, event marketing, non-profit, and education disciplines. Gia is a native of the Detroit Metropolitan area and has lived and worked in London, U.K., Bangkok, Thailand, and Chicago, IL.