has a story...
ABOUT Zolo Group, LLC
Zolo Group is a fresh new take on business communications. For a brand to be successful and impactful, it needs to represent trust and establish strong relationships with both customers and employees.
As the 24-hour news cycle continues to spin, social media has become the dominant source for news and information across the world. Bloggers and influencers have become the new "reporters" of the millennium - and what people want to know are the stories about the leaders, products, and brands they follow.
Being authentic and transparent about who you are as a company, what you stand for, how you engage with your employees, your clients and consumers have become the only way a brand can achieve respect, trust and credibility among its followers. Brand loyalty isn't what it used to be. Brands need to connect to their audience in a more personal, direct way. How a brand identifies itself is what builds reputation and leads to strong loyalty from customers.
Zolo Group develops the strategy to help your business tell its story through authentic, data-driven content, in your voice, across multiple platforms, and ultimately enhancing your brand reputation.
About our Founder
Giavanna Palazzolo (Gia)
Zolo Group, LLC
Giavanna Palazzolo has spent over 25 years in corporate and marketing communications and is the president and founder of Zolo Group, LLC, a consulting service helping businesses build brand awareness and reputation through strategic storytelling.
Ms. Palazzolo has built her expertise working with companies such as Ford Motor Co., Visteon Corporation, General Motors, Cars.com, and Verizon Connect. Her expertise lies in strategic communications and planning, brand marketing and brand reputation building, internal communications, and employee engagement. She has managed corporate communications on a global scale in the U.S., U.K., Europe, South Africa, and Southeast Asia markets and has specialized in developing messaging for corporate operations, manufacturing, engineering, change management, and corporate social responsibility.
Prior to forming her own independent consulting business, Palazzolo was the Vice President at FleishmanHillard for the agency’s General Motors Corporate Communications account where she led an embedded communications team at GM headquarters specializing in crisis and issues management, social media brand communications, thought leadership, senior executive communications, and project management.
She was also a senior communications consultant and acting Senior Director at Cars.com, where she led communications operations and provided strategic counsel to C-Suite leadership through the company’s spin-off from parent company TEGNA, launching the new independent brand story and positioning Cars.com as a leading tech business in the online automotive retail marketing space.
Palazzolo also led strategic communications, public relations, and internal communications at Fleetmatics, now Verizon Connect, where she launched a global, multi-language intranet and led brand communications and product awareness campaigns in the U.S., Mexico, and Ireland until the company’s acquisition by Verizon in 2017.
She was previously the regional account team leader at Weber Shandwick Thailand for General Motors (Thailand) Ltd. and Chevrolet Sales (Thailand) Ltd., based in Bangkok, and was responsible for the operational and strategic leadership of the account. She served as senior counsel developing communications strategy, leading product launch campaigns, conducting executive media training and thought leadership campaigns, directing client crisis and issues communications. She also led a team of editorial story miners and content development staff and led the GM International Operations News Bureau pilot program, serving as the Editorial Director overseeing key emerging markets including Southeast Asia, Africa, Middle East, India, and Korea.
Palazzolo graduated from Madonna University in Livonia, Michigan, with a B.A. Journalism, and has worked as a freelance consultant for several industries in Detroit and Chicago, including retail, event marketing, non-profit, and education disciplines. Gia is a native of the Detroit Metropolitan area and has lived and worked in London, U.K., Bangkok, Thailand, and Chicago, IL.