Content Development Strategy & Planning
Building brand reputation and increasing awareness through targeted storytelling and content development in the cornerstone of today's brand marketing success.
By creating strong brand narratives, key messages, talking points, and messaging guidelines, we can help create an evergreen library of content to tell your story across multiple platforms relevant to your business.
We create everything from internal employee content development to external-facing narratives, using trending platforms and technology to bring your brand story to the masses.
Brand Marketing & Communications Auditing
The digital age is constantly disrupting and challenging the status quo. Brands are pivoting strategically and creatively to find new ways to communicate.
Brand marketing communications audits help brands identify where to invest resources to reach target audiences with the right messages.
By engaging key business stakeholders to provide honest, realistic feedback, brand audits perception can help improve sales and marketing strategies, identify financial growth opportunities, improve vendor and client relationships, and increase trust in your brand.
Employee Branding & Engagement Auditing
When was the last time you took a deep audit and pulse check of your employees' perception of your brand?
Do they feel the brand represents diversity and inclusion? Are they satisfied with the brand's performance? Does the brand represent a workplace of choice? Is leadership doing a good job communicating the overall business strategy and growth to employees?
Internal audits can help identify areas for improvement, help elevate employee perception and engagement, and provide critical data to help recruit top talent.