ZG builds brand reputation and increases awareness through targeted storytelling and content development. I'll spend time developing your narrative, key messages, talking points, and create an evergreen library of content to tell your story across multiple platforms.
Through targeted media analysis, I'll pinpoint the media outlets that align with messaging to ensure your story is reaching the right audience. I'll develop an outreach plan to produce earned coverage, and identify the best places for paid coverage. I'll also provide tools and training for media interviews to ensure you and your spokespeople are prepared.
Are you an industry disruptor? Is your organization leading change? Building brand reputation includes positioning your team as the go-to, industry leaders who are shaking things up. I'll work with your team to identify the right platforms for your leaders to share their knowledge and expertise.
Research & Analytics
Using research and analytics, I can identify content and messaging trends, analyze audience targets, measure messaging impact, and create competitive messaging analysis to uncover content and promotional opportunities your competition has missed.
Social Media PR
Having a strong, effective social media strategy with targeted platforms and timely, relevant content is a critical part of building brand credibility. I'll help develop the strategy, editorial calendar, and content to keep your brand top of mind with your target audience.
Internal Communication Strategy
Building trust and collaboration internally is just as important as building your brand externally. I can help develop your team's organizational structure and help develop an internal communications roadmap to build strong employee communications based on best practices.