Content Development Strategy & Planning
ZG builds brand reputation and increases awareness through targeted storytelling and content development.
We will develop the brand narrative, key messages, talking points, and messaging guidelines and create an evergreen library of content to tell your story across multiple platforms relevant to your business.
Marketing & Communications Auditing
The digital age is constantly disrupting and challenging the status quo. Brands are pivoting strategically and creatively to find new ways to communicate. We specialize in marketing communications audits to help brands identify where to invest resources to reach target audiences with the right messages.
Are you an industry disruptor? Is your organization leading change? Are you an unknown authority in your industry? Building brand reputation includes positioning your team as the go-to industry leaders who are shaking things up. We'll work with your team to identify the right platforms for your leaders to share their knowledge and expertise.
Research & Analytics
Using research and analytics, we will identify content and messaging trends, analyze audience targets, measure message impact, and create competitive messaging analysis to uncover content and promotional opportunities relevant to your business.
We'll also design a measurement process to integrate into your marketing and communications strategy.
Social Media Management
Having a strong, effective social media strategy with targeted platforms and timely, relevant content is a critical part of building brand credibility. We develop the strategy, calendars, and content to keep your brand top of mind with your target audience. We manage, monitor and measure your social media activity to ensure your brand is reaching your target audience on the right platform.
Internal Communications & Employee Enagement
Building trust and collaboration internally is just as important as building your brand externally. We develop internal communications roadmaps to build strong employee engagement and communications, based on best practices, to keep your employees engaged, motivated, and feeling valued, ultimately helping improve employee retention.